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Posts tagged with: brand

Consumer data is collected largely through tools like online metrics and surveys, but it is difficult to effectively gather information about customer engagement offline. Hard metrics on real emotional brand engagement have not been readily available for advertisers and marketers...
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  Cashless Payments at Retail A customer walks into a store and the experience is a conglomeration of outreach, loyalty and payment — frictionless shopping. How do we create more engaged consumers using cashless payment systems? Moderator: Laura Heller, Executive...
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