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Posts filed under: Brand Engagement

It’s been called the next Industrial Revolution and the “Third Wave” of the internet.Cisco predicts that it will be a $14.4 trillion dollar industry by 2020. Just like the first wave of the internet, the Internet of Things (IoT) movement...
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We often highlight our frailties when we fail — we are, after all, only human. However, technology is quickly redefining what it means to be human. There is no denying that we are considerably different from the people who came...
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Amyx+’s Affectio data analytics platform recognized for groundbreaking approach to understanding consumers. SAN FRANCISCO, USA: Amyx+ is proud to announce that its innovation lab, Affectio Inc., has won the Cloud and DevOps World Award for the Most Innovative Startup of 2016....
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It was around the same time that we started FashNerd.com that I came across Scott Amyx. Based in the San Francisco Bay area, Amyx is founder and CEO of Amyx+ and managing partner at Venture1st. As a futurist and thought leader in...
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As wearable technology becomes more commonplace, marketers need to find new ways to get their messages across. Online, marketers can track people’s interests through the pages they visit, how long they stay and what products they search for. But what...
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Scott Amyx Speaking on Redefining the Marketing Paradigm with IoT Affectio Human Data Analytics Platform http://affect.io/ Affectio is a human data analytics platform that uses artificial intelligence, mobile, wearables and the Internet of Things to reveal deep insights about people...
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Consumer data is collected largely through tools like online metrics and surveys, but it is difficult to effectively gather information about customer engagement offline. Hard metrics on real emotional brand engagement have not been readily available for advertisers and marketers...
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  Cashless Payments at Retail A customer walks into a store and the experience is a conglomeration of outreach, loyalty and payment — frictionless shopping. How do we create more engaged consumers using cashless payment systems? Moderator: Laura Heller, Executive...
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